Samantha Felipe
Launching her new album titled Self Love Letters, Samantha Felipe was looking for styling for her album artwork. Take a look at samples from her personalized style guide, color palette and how the final look came together.
How it Started
Samantha started by filling out an in depth questionnaire which allowed me to get to know her better and understand the vision for her project. Along with the questionnaire I also ask for inspiration photos or pinterest boards to assist in getting to know you further. This is the part in the process where I learn about each clients, wants/needs, body type, likes and dislikes and how I can help them achieve the desired result.
The Strategy
From there, I did a deep dive into her style goals for her photoshoot that would be launching with her album. I took all the important information from her questionnaire and compiled a color palette as well as full looks into a unique and personal style guide for her to shop directly from.
The Outcome
Once Samantha received the style guide, she was inspired to shop directly from it. She chose to go with what felt most like her and what matched the inspiration photos in her vision boards.
The Guide
Samantha’s guide was broken down into two different “vibes” One being “Light & Free” and the other being “Bold &Earthy”. This was included to help her ideal vision come to life. Take a look at excerpts from her guide as well as the final images from her shoot.
